Arrive at Cafe Moskau, fuel up with some coffee and make your way to grab a seat at our main stage.

The world has changed significantly since we were able to meet last at Amplify 2019, and so has the mobile industry. Here at Amplify 2022, we’ll take a brief look back at what AppLovin has accomplished over the last few years, but also keep focus on where the industry is headed and how AppLovin is innovating every step of the way. Welcome (back) to Amplify! 

We’ll chat through how a powerful and multi-faceted partnership effectively accelerates growth, and bring in industry leaders to discuss what to do to get to this point, how to continue moving forward with the industry, and who/what will foster future growth. 

When it comes to programmatic access on mobile supply and reaching valuable audiences, we've seen some substantial changes that have caused the ecosystem to evolve. Partners across the board have looked for efficiencies in bidding, fair access to supply, and opportunities to scale in order to deliver measurable results for both publishers and advertisers.

Today, we’re going to talk to two of the largest and most well-known tech companies, Meta and Twitter, about how their approach to mobile scale has changed, and how they are helping write the next chapter of programmatic.

Top off your coffee and make your way to the breakout session of your choice! 

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We'll run the same set of breakout sessions again so you have the chance to attend 2 of the 4 sessions! 

Grab some dessert and make your way back to the main stage! 

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AppLovin’s vision for the MAX platform is to have all demand partners participate in a unified auction through in-app bidding. There’s been much progress to accelerate adoption as the market continues the transition to embrace in-app bidding. In this session, we will reflect on in-app bidding’s multi-year journey thus far, and discuss trends, observations, and the continued benefits that publishers can expect as we head into the new year. We’re joined by Ross Brockman, Head of EMEA Mobile Apps Partnerships, Google and Julian Osterwalder, Product Manager, Vungle.

In the constantly evolving mobile ecosystem, data aggregation has become mission critical. We’ll sit down with Adidas, Doordash, and Duolingo to talk through why analytics is going to be the key differentiator for companies that continue to drive growth. We’ll also discuss how our Adjust Datascape solution goes beyond attribution and brings all of your actionable data into one place.

The next big wave in mobile game monetization is upon us and Rafael Vivas, GM of New Initiatives at AppLovin will showcase how NFT monetization can be a strong incremental source of revenue and those who adapt it early will be able to get an edge over the market. The NFT space is projected to be an $80 billion market by 2025. Attendees will learn how leaders in the space who are buying, selling and trading of NFTs through mobile gaming are gaining access to a secondary market worth billions.

We’ll wrap up our content portion of the day and head on out to our closing activities.

Meet us at the Park Inn Berlin hotel lobby at 4:50 pm and join us on a tour to discover one of the liveliest places in central Berlin, Alexanderplatz! We’ll break up into small groups as we visit some of the most well-known tourist attractions and hidden gems in the area within walking distance, making it the ideal starting point for sightseeing in Berlin. You'll end the tour at Soho House Berlin. 

It’s not ‘Goodbye’, but ‘bis bald’. Let’s celebrate the moment with some of the best food in town at Soho House Berlin, raise our glass and say “Prost!” to our industry friends who came all the way to Berlin to share their knowledge and learn from each other.

Address: Room Torstrasse I and II, Soho House, Torstrasse 1, 10119 Berlin

Still going strong? Keep the party going and kick off the weekend in style at Weekend Club, where you can sip artisanal cocktails and enjoy the fantastic panoramic view from the rooftop high above Alexanderplatz. There is also a private VIP lounge and dancefloor reserved for our guests with in-house DJ to dance the night away!

Address: Roof top & LOFT, Weekend Club, Alexanderstrasse 7, 10178 Berlin